Chairman of United Media Services ( UMS) Hassan Abdallah said in a press conference that was held in Cairo: “United Media Services sees WATCH IT as a key pillar for investing in the entertainment content industry and protecting the intellectual property of Egyptian and Arab TV drama, cinematic and TV programs content.”
Abdallah added that the United Media Services seeks to provide WATCH IT with all the needed technical and human capabilities to develop the platform and place it at the forefront of the digital platforms.
Abdallah revealed that the new development strategy is an important step in the development of WATCH IT to expand at the Arab and regional levels, provide a distinguished service to millions of subscribers in Egypt, the Arab world and a large number of countries around the world.
Chairman of United Media Services added: "For more than a century, Egypt has produced the best art works to the Arab world, including series, films and plays. WATCH IT aims to provide this content through a powerful and advanced video-on-demand (VOD) platform that reaches users in all countries around the world.”
Abdallah further explained: “ The vision of United Media Services pertaining to providing valuable TV drama and cinematic content is a lofty goal that we all do everything to achieve it, therefore producing this content is not enough, but we must have a strong and advanced VOD platform that can present our content to the whole world in a digital form that can be viewed anywhere and at any time.”
Managing Director and CEO of WATCH IT Nashwa Gad confirmed that the main objective of the new strategy is to make WATCH IT a global leading platform that includes the largest library of Arabic content in the world, by providing entertainment content with a unique viewing experience suitable for all family members around the world, with a commitment to preserve the Egyptian and Arab identity.
Gad revealed that WATCH IT new strategy is based on three basic elements, the first is developing a new plan pertaining to the acquisition of Egyptian and Arabic drama and cinematic content with the expansion of the production of original works.
The second element includes a radical development in the form of the application and the technology used in its operation so that it becomes easier, smoother for the user and enriches the viewing experience by employing a large number of advanced techniques of artificial intelligence.
The third element depends on re-pricing the service for subscribers and providing the largest number of options to suit all segments of users.
Gad added that in conjunction with the start of implementing the new plan to expand the acquisition of series and films, WATCH IT users will enjoy new content on a regular basis, if not on a daily basis. After the implementation of the new plan Watch IT library will be more appealing to all types of users with their different needs.
“Since the end of last year, we have started producing a number of special original works, including “Investigation” and ”Revo” series, and we are currently working on the production of other works that will be unveiled in the coming period” Gad said.
Gad stated that the new format of WATCH IT was built after performing in-depth study by experts in the VOD industry and experts in the field of artificial intelligence, in addition to conducting a large number of opinion polls for a number of subscribers to the platform and non-subscribers in order to have a new format of the platform that meets the needs and desires of all users of all ages, also browsing has become easier, whether through phones, smart TV screens or computers, and the video player has been developed so that it is more smooth and interactive with the user.
In addition to developing the personal accounts for more than one user in one subscription and other new features that have been added
for the new shape of the platform.
Gad confirmed that the new strategy included a re-pricing of subscription to the platform to meet the needs of each user, while facilitating the subscription process in three steps, in addition to the fact that it is now possible to watch WATCH IT on more than one device at the same time.
Watch IT managing director added that the platform has competitive advantages that makes it at the forefront of the digital platforms in the Arab region, as it has the largest library of content, up to 50,000 hours, that is suitable for all family members.
This library includes a wide variety of original works of the platform, which houses drama work that reflect society through flexible integration and cooperation with WATCH IT partners in Egypt and large number of other countries.
Gad added that WATCH IT also owns the distinguished Maspero library, and this integrates with the radical development in the form of the application and the technology used to run it.
About WATCH IT Platform:
United Media Services Company established WATCH IT platform in 2019, in a step to protect the intellectual property of Egyptian and Arab drama, cinematic content and create the largest library of films, series, plays and TV programs for Arab viewers in all countries around the world.
WATCH IT plays a major role since its establishment in enriching the artistic competition by providing catchy content from movies, series, TV programs and plays, as it has attracted millions of users with its high-end content.
At the end of 2021, WATCH IT began expanding in the production of original works with the expansion of the process of acquiring various Arab and non-Arab artistic works.
WATCH IT aims to provide specially selected content that is suitable for all families around the world, as the platform is keen to provide diverse and different content that satisfies all tastes and categories with a commitment to preserve Egyptian and Arab identity.
WATCH IT aims to become the largest Arabic video-on-demand content platform in the world.
